Forever New Melbourne Central
About Forever New Melbourne Central
Forever New Melbourne Central is a women’s clothing store located at Shop L1/116/117 Melbourne Central, Swanston St, Melbourne VIC 3000, Australia. Conveniently positioned in the heart of Melbourne, the store offers stylish fashion designed to combine modern elegance with everyday comfort.
Whether you are updating your workwear, searching for an outfit for a special occasion, or choosing versatile everyday essentials, Forever New Melbourne Central provides a welcoming setting for discovering polished, flattering, and easy-to-wear looks.
With a focus on women’s clothing and on-site services, Forever New Melbourne Central supports a convenient shopping experience for customers looking for fresh wardrobe updates, dependable favorites, and on-trend pieces. Thoughtful amenities, including a restroom, add to the practicality of a quick visit, while the wheelchair-accessible entrance helps make the store easier to access.
Debit cards are accepted, offering another convenient option when completing your purchase.
Forever New Melbourne Central has received a 3.90-star rating from local shoppers, with the listing also noting 208 reviews. Its central Melbourne location makes it a practical destination when you want to browse women’s fashion in an accessible, convenient setting.
To explore stylish clothing that brings together fashion, comfort, and everyday wearability, visit Forever New Melbourne Central or call +61 3 9650 6897.
Quality Products
Carefully curated selection
Expert Staff
Friendly, knowledgeable help
Great Value
Competitive pricing always
Happy Customers
Satisfaction guaranteed
What We Offer
Our Collections
Featured Products
Discover our most popular items and best sellers that customers love.
New Arrivals
Fresh inventory arriving regularly. Be the first to see what's new.
Special Offers
Amazing deals and seasonal promotions you won't want to miss.
Our Story
Shop With Confidence
Whether you're looking for something specific or just browsing, our knowledgeable team is here to help you find exactly what you need.
Our Store
Browse our beautiful space
Customer Reviews
What shoppers say about us
Preethi Jeeva 2 years ago
I reserved an item to try on and was promptly updated via text, which was very convenient. The staff near the fitting rooms were friendly and approachable, offering helpful suggestions when asked. Overall, it was a smooth and pleasant shopping experience.
Anne-Marie Hall year ago
I attended Melbourne Central around 4pm today and received outstanding service by Cherry, she couldn’t do enough to help me find the right coat. I am so happy.
Edna Ahmad 2 years ago
I've been to this store a few times now, I've met with who I'm now sure is the Store Manager Sharne and she has remembered all my visits which is refreshing. I had an incident with my daughter in the store the first time as my daughter hurt herself and the Manager brought out lollies (asked for my consent) with a cooling pack to settle her as she bumped her head. The second time I was in she styled me and stayed with me the entire time almost 30-40mins although it was really busy in store and I ended up with 5-6 item's for my holiday trip away and she made it so much easier and quicker for me. I returned a 3rd time and Manager knew all my sizes without question. I would comeback because she is in the store, the store manager remembers you! Thank you, please let her know.
Makarand Kirve year ago
The store was really great and staff was very friendly i went there to buy a gift for my girlfriend and the staff helped me so much to find the perfect dress for her …manager was really lovely …must visit store
Hellen Lo 11 months ago
Fabulous service from the girls in store today. Bought a jacket on sale but sore some dirt on the belt. She was kind enough to provide a further discount. This kind of service makes me want to come back.
Rachelle Cannon 8 months ago
I went into the Melbourne central store on Saturday, it was so nice to see such lively service assistants. Everyone seemed so happy and cheerful it was a refreshing experience
Eliza Lorenzo 8 months ago
I had the most wonderful experience at your Melbourne central store. I had come in looking for a curve item I had seen online thinking that the only sizing that would fit. Jess helped me, she asked what I was looking for, what the event was and recommended some main range that would also be a nice fit. For someone who struggles to feel comfortable in a clothing store, I felt welcomed and like someone genuinely wanted me to feel great in whatever I picked. Jess was personable and relatable and you can see she wants you to feel the most beautiful because she gave genuine advice.
Alexandra Smith 7 months ago
Jess from the Melbourne central store was a great help when we went in for a wedding guest dress. We had a voucher that was causing issues but Jess was able to sort it out quickly and efficiently. Very helpful!
arzo haidari 4 months ago
As someone who works in retail, I can easily tell when customer service is genuinely amazing—and Samara at Forever New is just the sweetest ever 🥺 Every time I come in, she’s always there with the most beautiful smile, ready to help, and just makes the whole experience feel so warm and easy. She honestly feels like a friend at this point, and it’s always such a joy being served by her 💕 Forever New is so lucky to have her!
Noele Scott 3 months ago
Thank you to the lovely team for helping me choose an outfit for my event. The service was exceptional, and I’ll definitely be returning in the future. The store was beautifully presented, with a great range of sizes and an easy layout to shop through. The blonde staff member at the counter was especially wonderful to deal with — she let me know I had a voucher available to use and even suggested some jewellery pieces to complete the look. Despite initially feeling a little unsure due to my age, I felt completely comfortable and welcomed in the store with absolutely no judgment. I also ended up discovering new styles I never would have thought to try, which made the experience even better.
Frequently Asked Questions
Common questions about Forever New Melbourne Central
- Friday: 10 AM-9 PM
- Saturday: 10 AM-7 PM
- Sunday: 10 AM-7 PM
- Monday: 10 AM-7 PM
- Tuesday: 10 AM-7 PM
- Wednesday: 10 AM-7 PM
- Thursday: 10 AM-9 PM
Forever New Melbourne Central is located at Swanston St, Shop L1/ 116/117 Melbourne Central, Melbourne VIC 3000, Australia, Shop L1/ 116/117 Melbourne Central, VIC, Australia.
You can reach Forever New Melbourne Central by calling +61 3 9650 6897.
Forever New Melbourne Central has a rating of 3.9 out of 5 based on 208 customer reviews.
Forever New Melbourne Central features the following accessibility: Wheelchair-accessible entrance.
Forever New Melbourne Central features the following service options: On-site services.
Forever New Melbourne Central features the following offerings: Women's clothing.
Forever New Melbourne Central features the following amenities: Restroom.
Forever New Melbourne Central features the following planning: Quick visit.
Forever New Melbourne Central features the following payments: Debit cards.
Business Features
Highlights & Amenities
Accessibility
- Wheelchair-accessible entrance
Service options
- On-site services
Offerings
- Women's clothing
Amenities
- Restroom
Planning
- Quick visit
Payments
- Debit cards
Visit Our Store
Stop by and see us. We'd love to help you find what you're looking for.
Location
Swanston St, Shop L1/ 116/117 Melbourne Central, Melbourne VIC 3000, AustraliaPhone
+61 3 9650 6897Store Hours
Get In Touch
Have a question? Let us know and we'll get back to you.