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Forever New Melbourne Central

About Forever New Melbourne Central

Forever New Melbourne Central is a women’s clothing store located at Shop L1/116/117 Melbourne Central, Swanston St, Melbourne VIC 3000, Australia. Conveniently positioned in the heart of Melbourne, the store offers stylish fashion designed to combine modern elegance with everyday comfort.

Whether you are updating your workwear, searching for an outfit for a special occasion, or choosing versatile everyday essentials, Forever New Melbourne Central provides a welcoming setting for discovering polished, flattering, and easy-to-wear looks.

With a focus on women’s clothing and on-site services, Forever New Melbourne Central supports a convenient shopping experience for customers looking for fresh wardrobe updates, dependable favorites, and on-trend pieces. Thoughtful amenities, including a restroom, add to the practicality of a quick visit, while the wheelchair-accessible entrance helps make the store easier to access.

Debit cards are accepted, offering another convenient option when completing your purchase.

Forever New Melbourne Central has received a 3.90-star rating from local shoppers, with the listing also noting 208 reviews. Its central Melbourne location makes it a practical destination when you want to browse women’s fashion in an accessible, convenient setting.

To explore stylish clothing that brings together fashion, comfort, and everyday wearability, visit Forever New Melbourne Central or call +61 3 9650 6897.

★★★★☆ 3.90 rating (208 reviews)
Forever New Melbourne Central
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Star Rating
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Customer Reviews
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Real Shopper Reviews

Quality Products

Carefully curated selection

Expert Staff

Friendly, knowledgeable help

Great Value

Competitive pricing always

Happy Customers

Satisfaction guaranteed

Our Collections

Featured Products

Discover our most popular items and best sellers that customers love.

New Arrivals

Fresh inventory arriving regularly. Be the first to see what's new.

Special Offers

Amazing deals and seasonal promotions you won't want to miss.

Forever New Melbourne Central

Shop With Confidence

Whether you're looking for something specific or just browsing, our knowledgeable team is here to help you find exactly what you need.

3.90
Star Rating
208+
Happy Customers

Customer Reviews

What shoppers say about us

Preethi Jeeva

Preethi Jeeva

2 years ago

I reserved an item to try on and was promptly updated via text, which was very convenient. The staff near the fitting rooms were friendly and approachable, offering helpful suggestions when asked. Overall, it was a smooth and pleasant shopping experience.

Anne-Marie Hall

Anne-Marie Hall

year ago

I attended Melbourne Central around 4pm today and received outstanding service by Cherry, she couldn’t do enough to help me find the right coat. I am so happy.

Edna Ahmad

Edna Ahmad

2 years ago

I've been to this store a few times now, I've met with who I'm now sure is the Store Manager Sharne and she has remembered all my visits which is refreshing. I had an incident with my daughter in the store the first time as my daughter hurt herself and the Manager brought out lollies (asked for my consent) with a cooling pack to settle her as she bumped her head. The second time I was in she styled me and stayed with me the entire time almost 30-40mins although it was really busy in store and I ended up with 5-6 item's for my holiday trip away and she made it so much easier and quicker for me. I returned a 3rd time and Manager knew all my sizes without question. I would comeback because she is in the store, the store manager remembers you! Thank you, please let her know.

Makarand Kirve

Makarand Kirve

year ago

The store was really great and staff was very friendly i went there to buy a gift for my girlfriend and the staff helped me so much to find the perfect dress for her …manager was really lovely …must visit store

Hellen Lo

Hellen Lo

11 months ago

Fabulous service from the girls in store today. Bought a jacket on sale but sore some dirt on the belt. She was kind enough to provide a further discount. This kind of service makes me want to come back.

Rachelle Cannon

Rachelle Cannon

8 months ago

I went into the Melbourne central store on Saturday, it was so nice to see such lively service assistants. Everyone seemed so happy and cheerful it was a refreshing experience

Eliza Lorenzo

Eliza Lorenzo

8 months ago

I had the most wonderful experience at your Melbourne central store. I had come in looking for a curve item I had seen online thinking that the only sizing that would fit. Jess helped me, she asked what I was looking for, what the event was and recommended some main range that would also be a nice fit. For someone who struggles to feel comfortable in a clothing store, I felt welcomed and like someone genuinely wanted me to feel great in whatever I picked. Jess was personable and relatable and you can see she wants you to feel the most beautiful because she gave genuine advice.

Alexandra Smith

Alexandra Smith

7 months ago

Jess from the Melbourne central store was a great help when we went in for a wedding guest dress. We had a voucher that was causing issues but Jess was able to sort it out quickly and efficiently. Very helpful!

arzo haidari

arzo haidari

4 months ago

As someone who works in retail, I can easily tell when customer service is genuinely amazing—and Samara at Forever New is just the sweetest ever 🥺 Every time I come in, she’s always there with the most beautiful smile, ready to help, and just makes the whole experience feel so warm and easy. She honestly feels like a friend at this point, and it’s always such a joy being served by her 💕 Forever New is so lucky to have her!

Noele Scott

Noele Scott

3 months ago

Thank you to the lovely team for helping me choose an outfit for my event. The service was exceptional, and I’ll definitely be returning in the future. The store was beautifully presented, with a great range of sizes and an easy layout to shop through. The blonde staff member at the counter was especially wonderful to deal with — she let me know I had a voucher available to use and even suggested some jewellery pieces to complete the look. Despite initially feeling a little unsure due to my age, I felt completely comfortable and welcomed in the store with absolutely no judgment. I also ended up discovering new styles I never would have thought to try, which made the experience even better.

Frequently Asked Questions

Common questions about Forever New Melbourne Central

Business Features

Highlights & Amenities

Accessibility

  • Wheelchair-accessible entrance

Service options

  • On-site services

Offerings

  • Women's clothing

Amenities

  • Restroom

Planning

  • Quick visit

Payments

  • Debit cards

Visit Our Store

Stop by and see us. We'd love to help you find what you're looking for.

Location

Swanston St, Shop L1/ 116/117 Melbourne Central, Melbourne VIC 3000, Australia

Store Hours

Closed · Sunday 10 AM-7 PM
Friday 10 AM-9 PM
Saturday 10 AM-7 PM
Sunday 10 AM-7 PM
Monday 10 AM-7 PM
Tuesday 10 AM-7 PM
Wednesday 10 AM-7 PM
Thursday 10 AM-9 PM
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